Let’s start with the correct version first. Financial planners are paid in a number of different ways from commission, fee-only and fee and commission. Focusing on fee-only planners for a moment, these planners may be compensated by the hour, retainer, or as a percentage of assets the planner manages for the client. If a fee-only planner is only compensated by assets under management, then the planner may not be interested in helping individuals that have no assets to invest. Thus, the client would be correct in thinking that they are of little interest to that particular planner. This is assuming, of course, the client understands the differences in how planners are compensated.
If we look at the incorrect version, the client is incorrect because they may be able to find a planner that can assist them, but whose planning and help for the client can be charged by the hour, or retainer (e.g. monthly). In this example, the client can receive excellent planning and advice, and not have to worry about satisfying a specific asset or net worth minimum.
I think it’s fair to state that planners that have minimums aren’t wrong in doing so. It simply means they have a business model that works for them based on specific goals for their firm and economies of scale. Additionally, AUM clientele and high net worth individuals are a specific market that may be best served by firms with AUM minimums.
However, for individuals starting out, and potentially reading this post, with little no financial capital and net worth but are interested in a plan to get to that goal, firms with hourly charges or retainers may be a great fit – while still getting expert, fiduciary advice.