This book is a fantastic introduction to any would-be or current entrepreneur looking to understand the numbers and money behind what it takes to succeed. Steven Rogers approaches the subject of entrepreneurial finance in a way that makes sense to the reader and allows then to understand how the finance concepts work for and potentially against the entrepreneur. Mr. Rogers has taught at the Northwestern Kellogg School and is currently a senior lecturer at Harvard University.
Pulling from an extraordinary amount of personal experience Mr. Rogers guides the reader through reading and interpreting different financial statements as well as gives real life examples of companies, personal experience and the experience of a former student considering changing jobs and what the cost analysis of the change would be.
Not surprisingly, Mr. Rogers’ concepts can be applied to personal finance – a plus for anyone who reads the book. As some of our readers know I teach finance classes and will be using this book to augment the lessons I deliver to students.
It’s easy to read and straight to the point. Mr. Rogers wastes no time in telling it like it is and how things are and what to expect as readers journey into the world of starting, acquiring and running businesses – which is what many budding entrepreneurs need, but seldom get except from personal trials and tribulations.
Sterling Raskie, MSFS, CFP®, ChFC®
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And if you’ve come here to learn about queuing waterfowl, I apologize for the confusion. You may want to discuss your question with Lester, my loyal watchduck and self-proclaimed “advisor’s advisor”.